For Harlem Week, Coca-Cola and the Apollo Theater teamed up to host the “Be the Change - Hope, Joy and Love” Harlem Day block party, a vibrant celebration along multiple blocks of 135th Street.
31Three collaborated with Idlewild Experiential to capture the excitement and community spirit through immersive video and photo coverage.
Our visuals highlighted the dynamic brand engagement and cultural connection, bringing Coca-Cola and Apollo’s activation to life for audiences both at the event and beyond.
Photography: Nicolette Francis
Videography: Shamell Mason
